Who controls our money:

21 simple ways to make money

 

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A Unique Way to Make Money on Amazon: How I Earn $1,500 a Month

August 10, 2015

by Schuyler Richardson
Contributor

You’re probably already a fan of Amazon as a consumer, since it makes it easy and affordable to order the items you need.

But have you considered how to turn Amazon into your business partner?

Over the past 11 months, I’ve created a business selling private-label products on Amazon — buying a generic product, then selling it under my own brand. The result: a steady, mostly passive income of between $1,000 and $2,000 a month.

Essentially, the business involves finding generic products that are already selling well on Amazon, creating your own packaging and logo, and marketing them better than your competition.

Sound appealing? Let’s break it down step by step for an actionable look at how to build your own private-label business.

Before diving in, though, it’s important to understand this isn’t a get-rich-quick strategy.

While you can realistically make hundreds or thousands of extra dollars per month, it takes diligence, patience and a willingness to see an idea through from start to finish. To be most successful, set your expectations accordingly.

Still interested? Let’s get started.

Step 1: Research and Select a Product

This is arguably the most important and time-consuming step in the process, but the friendly folks at Amazon lighten the burden a bit by pointing you in the right direction.

That’s because the site releases detailed lists of their best-selling products. While the lists are designed to give consumers a chance to see what’s popular, you can use them to your advantage, too.

The best-seller rankings essentially serve as your pre-market product research. Instead of developing a product and then testing to see if it sells well, you can start by seeing if the product sells well and then make a decision regarding whether or not you want to pursue it.

When mining Amazon’s top-100 rankings for each category, be on the lookout for items that are lightweight, high-ranking and generic.

Generic refers to something like a water bottle, silicone spatula or flashlight — all items that can easily be produced with your own brand and packaging. In other words, you wouldn’t want to select a product that’s brand-driven — such as an iPhone or Nike running shoes — because those are protected products that can’t be private labeled.

Once you find a product that you’re interested in, it’s time for phase two of the product research stage.

Check Out the Competition

During this phase, study your competition to see how they’re doing.

For example, let’s say the product you’ve honed in on is an insulated water bottle. While you may know from the top-100 rankings one insulated water bottle brand sells well, you need to learn more about the competitive landscape.

Using the search box at the top of Amazon, run a query for “insulated water bottle” and review the results.

Open up the first five listings and record the following information in a spreadsheet: price, number of reviews, Amazon best-sellers rank and quality of listing. The latter point is discretionary, but after doing some research, you’ll quickly be able to tell the difference between a good listing and a bad one.

Using the information you gather from these five listings, which serve as your sample of the marketplace, determine whether the opportunity is worth pursuing.

Ideally, you want to see the following in your spreadsheet:

  • An average price point between $10 and $40
  • Low numbers of reviews (though a higher number isn’t a deal-breaker)
  • The majority of the best-sellers ranks below 1,000
  • Average or low-quality listings

Don’t be afraid if you can’t find a product right away. It usually takes me hours of research to find an opportunity I believe will work.

However, let’s say your research for insulated water bottles met all of these requirements. Now you’re ready to find a supplier.

Step 2: Find and Contact a Supplier

Once you know you have a good product opportunity, it’s time to find a supplier.

While it’s possible — depending on the product — you could find a supplier in the U.S., it’s highly unlikely that you’ll find a cost-effective one. Trust me on this one and head over to Alibaba to look for an international supplier.

Start your supplier search by entering the same key phrase into the Alibaba search box. In this case, a simple search of “insulated water bottle” will give you thousands of different products and suppliers.

Find the style you’re looking for and research a few different suppliers. Depending on how thorough their listings are, you can usually see the required minimum order quantity (MOQ), price range, style options, lead time and whether they allow for private labeling. However, you’ll need to email the supplier to get an accurate quote for your order.

I’ve found suppliers are willing to negotiate, even on your first order. While they may claim their MOQ is 500 or 1,000 units, it’s entirely possible to talk them down to, say, 250 or 300 units.

Generally, there’s also room for negotiating prices. Just act confident and pretend you’ve been there before — even if you haven’t!

Step 3: Get Your Logo, Design and Packaging

To save time and streamline the process, you can often work on step three alongside step two.

Once you’ve found a supplier who’s willing to let you private label the product, you have to choose your marketing materials. Don’t worry, though — you don’t have to create them yourself!

Use a website like Fiverr or Upwork to hire professional designers at competitive prices.

On Fiverr, you simply search for designers and then send them your job proposal. On Upwork (formerly Elance), you’ll actually create a project proposal and have designers bid for your project. I’ve used both sites, but prefer Elance/Upwork for packaging and logo design.

Assuming you’ve had time to develop a brand name during this process, you’ll want your designer to create a logo that represents your brand and vibrant packaging that sets it apart from your competitors — the ones listed in your spreadsheet from step one.

Once you have your design files, send them over to your supplier and tell them to proceed with your order.

Step 4: Craft a Compelling Listing

Depending on your supplier’s lead time, you could wait anywhere from 10 to 30 days for your shipment to arrive.

Use this time wisely. Start by focusing on your listing. Follow Amazon’s directions and protocol for creating a seller account and then create a listing for your product.

To create a compelling listing:

  • Use high quality images
  • Clearly explain how the product works
  • Describe why it’s valuable
  • Highlight what sets it apart from the competition

While you’ll have to work within the constraints of what Amazon does and does not allow on listings, you should be able to use bolded text and bullet points to accentuate key facts.

As you likely noticed during step one, many sellers don’t do a good job with their listings, yet still sell well. Can you imagine how many more units they would sell with descriptive listings?

This is your chance to set your product apart and differentiate your brand as knowledgeable and informative.

Step 5: Use Fulfillment by Amazon to Create Passive Income

Some of you are probably saying, “This whole process doesn’t sound like passive income.”

Well, up until now, you may be right. However, assuming you did a thorough job in the previous steps, you’re almost ready to sit back and reap the benefits.

Thanks to the Fulfillment by Amazon (FBA) program, you don’t have to manage the monotony of picking, packing and shipping orders.

While FBA takes a small percentage of your profits, it’s well worth it for most sellers. Your shipping costs are included in the fees and your products automatically become eligible for free Prime shipping, which could help you make more sales.

Plus, FBA sellers often enjoy higher search rankings than non-FBA sellers. While Amazon hasn’t officially confirmed this, I’ve noticed it with my own products and friends have seen similar benefits.

For detailed information on how to setup an FBA listing, how it works, pricing, success stories, and more, check out Amazon’s guide for getting started.

Once you set up your listing and ship your products to the distribution center, you can be as hands-off as you’d like. When a customer makes a purchase, you don’t even have to lift a finger. Amazon’s fulfillment centers take care of everything, including returns and customer service issues.

Step 6: Make Your First Sale

In any business or industry, the first sale is typically the hardest to make. You don’t have a reputation or any existing customers, so it can be challenging to convince someone to purchase your product.

Many sellers run some sort of sale or discount during a product’s launch. By reducing the price, you lower the customer’s perceived risk and entice them to take a chance on your product.

You can also use Amazon’s internal advertising system, which allows you to pay for your product to be listed in relevant on-site searches. This is a great way to increase visibility and attract an initial burst of sales.

Another option is to use Google AdWords to drive traffic to your listing. While AdWords will be more expensive, I tend to generate more sales from it than from other methods.

While these are the most common strategies, there are hundreds of other ways to increase sales and traffic. This is where you can get creative and have fun with your product!

Or, if everything is working on its own, simply sit back and let the passive income accumulate.

How Much Could You Earn With a Private-Label Business?

Since different types of products have different price points and associated costs, these numbers are estimates. However, here’s an idea of your potential earnings.

Products that rank within the top 100 in their category often bring in thousands of dollars per day in revenue. Products that rank in the top 500 typically produce hundreds of dollars per day. Even a product in the top 2,000 to 3,000 can earn you a steady supplemental income.

While it’s difficult to estimate the initial investment for your own private-label brand, since it depends on your product, I can give you an idea of how much I spent on my first one, a basic grilling accessory.

I ordered 500 units at a per-unit cost of $3.20. In addition to the $1,600 cost of initial inventory, I spent around $400 to design my packaging and logo, start a website, set up my Amazon business account and pay other minor expenses. So launching my first private-label brand cost me about $2,000.

However, I know people who spent only a few hundred dollars getting their first brand off the ground — and also people who spent many thousands.

Look for a healthy profit margin. I like to aim for a per-unit profit margin of at least 50%. It all depends on the product, but there’s a niche for every budget.

While there’s a lot of information in this guide, it’s by no means comprehensive. Dig around, do some research, speak with other sellers and find out what else you can do to make your private-labeling business a successful and lucrative endeavor.

 

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The Donald Trump Stock Portfolio: 15 Investments Bullish on President TrumpBitcoin Investment Trust (GBTC)
Performance since Trump’s election on November 8, 2016: 7.33%
The Bitcoin Investment Trust is a publicly-traded vehicle that invests in and derives value from Bitcoin.
United States Steel (X)
Performance since Trump’s election on November 8, 2016: 60.97%
In April 2016, U.S. Steel filed a complaint with the International Trade Commission alleging Chinese steel producers conspired to fix prices, steal intellectual property and falsify import labels to avoid tariffs. S&P Capital argues Trump, who made trade reform with China a major plank of his platform, would help to expand revenues and profits in the industry with his efforts to penalize Chinese imports.Steel Dynamics (STLD)
Performance since Trump’s election on November 8, 2016: 25.83%
Steel Dynamics is a steel producing and metal recycling company based in Fort Wayne, Indiana. It and other mini-mill (secondary) steel producers would also see a boost from a tough-on-China Trump.

Tetra Tech
(TTEK)
Performance since Trump’s election on November 8, 2016: 9.16%
Tetra Tech is a provider of environmental engineering and consulting services headquartered in Pasadena, Calif. The company has been contracted to work on border fencing projects by the U.S. Army Corps of Engineers in the past, working on a barrier near San Diego. It might be in the running to continue work.Randgold Resources (GOLD)
Performance Trump’s election on November 8, 2016: -2.10%
Randgold Resources is a gold mining company based in Saint Helier, Jersey, one of the U.K.’s Channel Islands. In the White House, Trump might inject a significant amount of uncertainty and volatility into the markets. In such an event, investors may begin flocking to gold and related entities for stability.Microsoft (MSFT)
Performance since Trump’s election on November 8, 2016: 3.10%
Like a number of technology companies, Microsoft holds an enormous amount of money abroad it won’t bring back because of U.S. tax rates. If Trump is elected, that may change, much to Microsoft’s benefit.

The tech giant would save $28.1 billion on its tax bill if Trump is able to enact the 10% repatriation holiday he promised while campaigning, according to a recent analysis from the Institute on Taxation and Economic Policy (ITEP). Microsoft CEO Satya Nadella attended Trump’s tech roundtable in New York in December, and Chris Liddell, former chief financial officer at Microsoft, will serve as assistant to the president and director of strategic initiatives in the Trump administration.

Oracle (ORCL)
Performance since Trump’s election on November 8, 2016: 0.31%
Oracle will save $9.5 billion on its tax bill under Trump’s tax holiday, according to ITEP.
Its CEO, Safra Catz, attended Trump’s tech roundtable and joined the executive committee of Trump’s presidential transition team in December. Catz in January penned an op-ed in support of Steven Mnuchin, Trump’s nominee for Treasury Secretary, and specifically cited tax reform.

Capital One Financial (COF)
Performance since Trump’s election on November 8, 2016: 15.86%
Trump has put forth a detailed plan for financial regulation, but he has said he would likely dismantle Dodd-Frank, or do something close to it. The elimination of it and the Consumer Financial Protection Bureau it created would benefit consumer lenders like Capital One, according to an analysis from S&P Capital IQ.

Lockheed Martin (LMT)
Performance since Trump’s election on November 8, 2016: 7.41%
The Bethesda, Maryland-based firm was the U.S. government’s biggest single contractor in 2015, garnering $36.2 billion in contracts from various agencies, including Defense, Homeland Security and Navy. Trump has pledged to build up the U.S. military and defense spending, which would likely be a boon to Lockheed and other heavy-equipment defense companies.
Like Boeing, Lockheed got caught in Trump’s Twitter crosshairs after the election regarding the pricing of its F-35 fighter jet. CEO Marillyn Hewson has told Trump she will make a “personal commitment” to cutting costs. Lockheed has also sought to smooth things over by promising to add 1,800 jobs in the U.S.

Northrop Grumman (NOC)
Performance since Trump’s election on November 8, 2016: 1.01%

Elbit Systems (ESLT)
Performance since Trump’s election on November 8, 2016: -9.50%
Elbit Systems is an Israel-based company that builds defense electronic systems and integrated battle systems for air, sea, land and space.
Trump has largely held that his border wall will be a real wall, made of concrete, rebar and steel, but recently, Trump supporter and former Texas Governor Rick Perry suggested that wall may be “virtual” instead. Elbit Systems has already been enlisted to build a virtual wall at the Arizona border, in 2014 winning a $145 million contract from the Department of Homeland Security.

Boeing (BA)
Performance since Trump’s election on November 8, 2016: 11.16%

Trump targeted Boeing soon after his election and the cost of its work on the presidential Air Force One plane. “Cancel order!” he wrote in a tweet. He and the aircraft giant have since made nice — CEO Dennis Muilenberg said on Tuesday after a meeting with Trump that the pair have “made progress” on striking a deal.
Boeing might be enlisted for Trump’s border wall, too. Before Elbit Systems was enlisted to build a virtual fence at the Mexican border with Arizona, Boeing was contracted for a similar virtual project in 2006. The project, known as SBI-Net, was cancelled in 2011 after $1 billion were already spent. Should Trump become president and his wall end up being more virtual than it is real, Boeing could get a second go.

Cemex
(CX)
Performance since Trump’s election on November 8, 2016: -7.67%
Cemex is a materials company that specializes in cement and concrete. Its products would come in handy for Trump’s plans for the U.S.-Mexico border, where he has pledged to build a wall stretching at least 1,000 miles. Trump has pledged to force Mexico to pay for the wall — eventually — but now says the U.S. government will foot the bill first.

Exxon Mobil (XOM)
Performance since Trump’s election on November 8, 2016: -0.84%
Trump has on numerous occasions on the campaign trail said a key part of his plans to defeat ISIS is by taking its wealth — specifically, its oil. And he knows exactly who he would give it to. “Take back the oil. Once you go over and take back that oil, they have nothing. You bomb the hell out of them, and then you encircle it, and then you go in. And you let [Exxon Mobil] go in,” he told conservative pundit Bill O’Reilly last year.

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Technology available today could automate 45 percent of the jobs people are paid to perform across all occupations. By the early 2030’s, 38 percent of current jobs in the U.S. could be automated and one industry could be hit particularly hard.Since at least the industrial revolution, Americans have worried about technology taking their jobs. Past inventions have ended up creating new jobs, not just destroying old ones, but economists worry that this time may be different, reports Tony Dokoupil.In Maplewood, New Jersey, Tim Jianni works the register of his family-owned convenience store – just as he has since high school.”Here, we know all of our customers by name and I have papers or candies, I know what they get. I put it right there so that it is ready for them, and it makes them feel good,” Jianni said. “I just, you could see when they come in they have that smile on their face.”One day, Jianni hopes to pass the job to a new generation, keeping it in the family or at least keeping it human.

Other retailers have a very different dream. For example, an autonomous, multilingual robot is designed to help customers at the home improvement chain, Lowe’s, to get their shopping done as quickly as possible.

“You can talk to it and it talks back to you,” said Kyle Nel, the executive director of Lowe’s innovation labs.

“It’s basically doing indoor mapping and figuring out where it is. Where you are,” Nel explained. “It will actually help you find the thing you’re looking for.”

The machine is one of 22 that the company is proudly testing in Northern California.

“Oh my gosh, there is an autonomous robot inside of a Lowe’s, awesome,” Nel said.

But what may look “awesome” for Lowe’s and many of the nation’s other businesses could spell anxiety for American workers.

For decades, automation has eaten up more American jobs than global trade, according to economists, who warn that the job losses may be poised to accelerate.

“I don’t think we’ve begun to grapple what that would mean for the economy if these jobs start to really go away in vast numbers,” said LinkedIn managing editor Chip Cutter.

Cutter, who has been studying automation, says cashiers and retail workers may be the hit hardest and comprise the single biggest job category in America.

When asked by Dokoupil whether these jobs could go away in the next two decades, Cutter responded, “That’s the fear.’

At a Stop and Shop in Bayonne, New Jersey, customers can be their own cashiers – scanning, bagging and swiping their credit cards.

Customer Kelsey O’Donnell says she recommends scanners to others,

“This is a lot easier to get out the store a little quicker,” O’Donnell said.

At an Amazon concept store in Seattle, sensors allow customers to shop, walk out and pay via a wireless account.

“That’s the technology that a lot of people say may more resemble the future that we are gonna see,” Cutter said.

But many of the cashiers and retail workers of the world aren’t buying it. They think the robot revolution is overblown.

“A robot is just, they are not going to give you that personal interaction,” Jianni said. “That’s what people want.”

Judy Rubashkin works down the street at Words bookstore.

“People still like to talk to somebody. I don’t think you can replicate that,” Rubashkin said.

While Nel is excited about the future of their robot — or “Lowebot” — he says the store has no plans to replace human workers.

“Honestly and truly the robots are just a support system,” Nel said.

http://www.cbsnews.com/news/automation-retail-robots-linkedin-lowes/

 

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Smart Distribution Strategies: 11 Authoritative Sites That Want Your Content
For content creators, SEO and Social Media are excellent traffic sources, but these are only two ways to gain traffic. From blog syndication to social bookmarking to manual reposting, there are plenty of tactics you can use to promote your existing content for free across the web.
Here are simple ways YOU can distribute and syndicate your blog posts to get the eyeballs your content deserves.
Reputable Content Aggregators

#1 Business 2 Community

Unlike many content aggregators, Business 2 Community manually vets contributors. With strict guidelines, B2C ensures the contributors it accepts and the content it syndicates is of the utmost quality.
The site’s high quality standard means a large number of readers flock to Business 2 Community to digest great content and accepted contributors have the special privilege of reaching the B2C audience with syndicated posts.
In order to become a contributor, follow these instructions first.
If the B2C team likes what they see, they request three things from you:

  1. The site owner’s permission to syndicate (via email response is fine).
  2. The names and email addresses for all regular contributors.
  3. The RSS feed link, set to display the full text of the post.

After those materials are accepted, you are provided with a username and temporary password (which you should change after your first login).
Fill out your profile so your author bio is complete and readers know who you are and where the content originated.
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Two advantages in syndicating your blog to B2C are:

  1. Your posts usually go live on Business2Community.com within hours after you hit ‘publish’ on your blog.
  2. Posts get further syndicated to 3rd parties such as Yahoo! Small Business Advisor and Google News.

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In case you’re worried search engines such as Google may penalize you for duplicate content, Nick Steeves at Wishpond has a unique solution for overcoming this issue.
#2 Social Media Today

Another business-related site that syndicates blog feeds is Social Media Today.
New users need to sign up and fill out their profile. Afterwards, you need to email approvingbloggers@socialmediatoday.com with two things:

  1. Three links to published posts you’ve written about social media.
  2. Your Social Media Today profile URL.

After receiving approval, you may add your blog’s RSS feed. As a courtesy, Social Media Today alerts you via email when your posts go live on their site. Of course, syndication will only works if your posts are social media related.
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You can learn all about their blogger approval process here.
Social Content Sites

#3 BizSugar

BizSugar can be easily understood as a niche social bookmarking site. But unlike sites such as Reddit, which is filled with predatory trolls, BizSugar has a positive and supportive community that is excited to read the articles you submit.
But before you submit an article, be sure to read the submission guidelines.
After creating an account, you are limited to one article submission every 24 hours. You’re only allowed to submit more articles more frequently once your submissions have generated enough votes to qualify you as a strong contributor who submits useful articles to the community.
Within your account, you can view your submitted articles and see how many votes they’ve generated.
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Note: It may take a few days before your submissions start getting more than a handful of votes. In some cases, your submissions are “Made Hot” by other users.
Only small business related articles are accepted as submissions and those that are most useful to entrepreneurs tend to get the most votes.
In case you’re interested in other business related social bookmarking communities, you should also check out:
#4 Growth Hackers

Part social bookmarking site, part forum, Growth Hackers is the premier destination for content related to growing businesses. If your submissions meet their guidelines, you’ll reach a highly targeted audience of entrepreneurs, growth hackers and marketers who visit GH to learn from the best and brightest.
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#5 Inbound.org

A passion project founded and funded by Rand Fishkin and Dharmesh Shah (an investor in Shareaholic), Inbound.org’s goal “is to enable great content and people from the world of inbound marketing to get noticed.”
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Before submitting your articles, be sure to check out their community guidelines.
#6 Hacker News

As the Digg of the startup and business world, Hacker News provides a go-to destination for tech enthusiasts. A coveted front-page placement can drive tens of thousands of visits in a day, so be sure to rack up plenty of karma points and post only if it meets their guidelines.
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#7 Quora

A more generalist site, Quora appeals to every kind of reader and boasts a userbase filled with smart and influential individuals from every imaginable industry. Since Quora is a Q&A site, submitting your content isn’t as easy as posting a link and hoping people will read it.
[​IMG]Instead, you need to find questions that relate to posts you’ve already published and answer them. The secret here is responding to a question with relevant highlights from your post and linking to your content so users could read the full article.
Self-Serve Publishing Platforms

#8 LinkedIn

LinkedIn’s soon-to-be open publishing platform is a gold mine for businesses who want to reach a greater audience with their content. When users finally have access to publish, you’ll see a pencil icon in your Status Update box which takes you to LinkedIn’s native CMS.
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With access to LinkedIn’s CMS, you have free reign to republish any and all of your posts.
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The advantages here are free distribution within the LinkedIn network since popular posts spread like wildfire when recommended to users via Pulse. In general though, your posts will be shared to at least your personal network of professional connections.
#9 Medium

In October 2013, Medium.com finally opened up its blogging platform to the general public. Now, anyone with a Twitter account can log in and publish anything and everything they want.
The self-publishing platform enables you to republish your content days, weeks or even months after the original story was published, thus granting you full control over your content. But what’s special about publishing to Medium is the freedom you have in reformatting and editing the post – revitalizing it for another (hopefully) good run.
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Note: Republished posts don’t have to be exact replicas of the original. In fact, it’s recommended you try a different headline, test different images, and lengthen or shorten the original post.
Medium lets you publish your story whenever you’re ready.
The site features your story on the frontpage if your story is “trending” (in other words, your post has been “recommended” by a large number of people), and if it is particularly good, Medium features it in its weekly email blast to users. Additionally, the most recommended stories of the month are honored in Medium’s Top 100 list all throughout the following month.
Though it can prove difficult to have your story “trend” or be selected as an “editor’s pick” for the week, you are able to input CTAs, email capture links, and anything else you care to add in your republished posts because you edit as you please.
#10 Examiner

Alternatively, another site that lets you publish freely is Examiner.com. Although you need to be accepted as an Examiner, applying is easy, and once you’re approved, you have access to another platform that helps you increase the reach of your content.
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Plus, you get paid for pageviews those posts generate.
#11 The Huffington Post

Back in 2010, I leveraged a referral from a HuffPo blogger to become a contributor and have been blogging on-and-off for HuffPo ever since.
More recently, I’ve identified posts I’ve published which I believed would be beneficial for the greater HuffPo audience and submitted them to my personal column. Since every article is read, vetted and edited by The Huffington Post’s blog team, I am selective about what I submit to ensure it is useful for their readers and will get approved.
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For other bloggers hoping to see their work published on The Huffington Post, the blog team offers a fairly straightforward application process for interested contributors. Send them a blog pitch and if it’s compelling, hopefully you’ll hear back!
Quick Wrap-Up

Setting up syndication to aggregators such as Business 2 Community requires a bit of manual labor, but once it is turned on, all you have to do is sit back and watch the traffic flow in.
Submitting to social bookmarking sites every time can be a tiring, but rewarding when real users give your post an upvote and leave an encouraging comment.
Finally, reposting your content to self-publishing platforms such as Medium is more labor intensive, but it’s a creative and fun process that you control, allowing you to optimize what new readers get to see.
Conclusion

Indeed, the ROI on editing and reposting every piece of content you have may not always be worth the trouble. If you are strapped for time, it is recommended you be selective about what you distribute because you simply do not have the resources to republish all of your articles on other sites and platforms. To make the most out of your content distribution efforts, commit some time each week to promote only your best pieces of content — articles that have shared well and were well-received by readers.
Make sure to always measure and track your performance in order to know which tactics are driving the most pageviews to your content, so you can more effectively allocate your personal resources to doing things that are proven to work.
Try these content distribution and syndication strategies out and see which ones work best in helping you drive more traffic to your site, and then let us know how well they pan out for you!

5 Ways to Redistribute and Repurpose Your Content
Smart content marketers know great content — whether it be a blog post, infographic or video — should be “liquid in form” (ht: Alyssa Mattero). Recycle it, repurpose it and reuse it for different channels and mediums.

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Why? Simply because you want to maximize the exposure your content gets, thus extending the reach of your brand, and effectively, improving your ROI because you’ve already done the research and crafted the story. It often takes minimal effort to turn one of your best blog posts into a neat SlideShare presentation.
Not only is this useful for getting more eyeballs, it’s an easier way to engage different readers since some prefer text while others enjoy visual content.
Here are 5 ways to redistribute and repurpose your content:
1. Microblog it

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One of the beauties of excellent content is you don’t necessarily have to keep it in its original form. In fact, you can play around with your content to suit different mediums while still ensuring your message still adds value to readers. Here are two ways you can microblog your existing content:

  • To start, you can simply tweet out parts of your content that your audience might enjoy most. For example, if you have a list post, tweet some of its best points.
  • Or, you can chop up the post into its individual tips and turn each tip into a funny picture or gif for a post on Tumblr.

2. Repost it

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There’s no shame in reposting your work onto other sites. Doing so may actually help you reach a lot of new readers who have not yet visited your site before. Here are three ways to you can easily repost your content.

  • Medium is one place you can easily republish your content. Simply paste your content and add an interesting featured image, and there ya go. Your content is now available to other Medium readers (and if you’re lucky, the editors might recommend it in their weekly newsletter).
  • Examiner.com is another place you can repost your stuff. Unlike Medium though (which is now open to everyone), you have to apply to become an Examiner. Fortunately, becoming one is easy. Apply here using my referral link (disclosure: If you’re approved, I get $50 and you get $25 — a win-win).
  • Of course, if you manage columns on other websites, you can always review their “contributor guidelines” to see if they’ll accept republished content (but always make sure to disclose that the post originally appeared on your site and link to the original article so everyone knows the content’s source). For example, I am a contributor to The Huffington Post and republish my best articles on my column.

3. Syndicate your blog

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One of the easiest ways to get your content seen by more people is by syndicating your blog’s feed with content aggregators. You set it once and then forget it because your posts are automatically delivered to sites that syndicate your feed, and if the post meets contribution requirements, it’ll go live as soon as it is approved. Two noteworthy examples are:

  • Business 2 Community (which accepts contributors and blog syndication for content that would be relevant for their readers who are business professionals).
  • Social Media Today (which accepts contributions and blog feeds related to social media).

4. Visualize it

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Some, among us, are visual learners. Therefore, an 800-word blog post with one or two images probably isn’t going to cut it.

  • Instead, highlight the article’s key points and add several engaging images to turn it into a fun SlideShare presentation.
  • Better yet, create an awesome video and publish that on either Vimeo or YouTube.
  • Or turn your content into a shareworthy infographic. If you’re not a designer, but would still love a sweet infographic, start a project on Visual.ly.

5. Make it Downloadable

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Finally, make it downloadable. Convert your content into PDF form with an attractive design and engaging images (oh, and capture some emails while you’re at it). Two ways to make your content downloadable include:

  • Creating a whitepaper.
  • Writing an e-book (here’s one we’ve published about related content).

 

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How high frequency trading works

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